Web analytics include data collection, compilation and analysis about site visits.

Each website has some objectives, and they must be measurable. The web analytics tools let us measure the extent to which the site design corresponds to the goals of the site, helps to understand where it falls short and why. Analytics show the attendance trends and allow to witness the user behaviour patterns, thus better understanding site visitors.

Together with you we will formulate the website objectives and set the criteria to measure the extent to which they have been achieved. The gained insights collected during the data collection will be summarized in a report, along with recommendations for improvements and ideas for further research.